Grandma Lucy’s Case Study

Grandma Lucy’s regularly leveraged geo-targeted ads to maximize local engagement, and this project emerged when a retailer in Colorado requested a customized ad set tailored to their region. While the brand’s creative had traditionally drawn inspiration from the Orange County aesthetic, we recognized the need for a different approach to resonate with the Colorado audience. To capture the adventurous and natural spirit of the area, we developed a new ad set with these elements in mind. The results were striking—this set not only outperformed all other ads served across the U.S., but also attracted attention from neighboring retailers. This project underscored the importance of understanding your audience, as not all ads are universally effective. While the sunny, coastal theme thrived on the West Coast, the mountain-inspired creative proved far more successful in Colorado.

Ad Theme: “Colorado Geo-targeted Ad”
Ad Placement: Instagram & Facebook
Impressions: Over 1 Million

Allergy Defender Case Study

This series, created for Rankify’s client - Allergy Defender - is just one example of successful ad sets that I have been fortunate enough to create on my freelance venture. Working with Rankify was a pleasure, and together, we were able to create something completely unique from the typical creative that Allergy Defender was producing.

Ad Theme: Clean & Educational
Ad Placement: Instagram, Facebook, Google Ads
Impressions: Unknown

The Reaper

During my time at Maxshine, I had the amazing opportunity to create a limited edition Polisher for Halloween. Thus, The Reaper, was born! 1000W Swirl-Reaping Motor, and a design for the ages! During this project, I was responsible for the initial mock-up designs, which were created with primitive paper and tape, before being rendered out into an illustration that could be used to create the hydro-dipped final product. Below, you will see the initial design steps through to the finalized product.

 PACKAGING & MARKETING

Creating a one-of-a-kind product is one thing, but implementing the theme into the packaging, and bundling the product with a cohesive set was the real challenge in this project. I spent countless hours breaking down every section of the packaging, as well as included marketing materials that would round out the product, and give the customer a feeling of pride in their new product. As seen here, the box for this polisher was crafted to match the same color pallete, as well as implemented numerous “Easter Eggs” that related back to our Reaper Theme. We also created numbered collector cards, apparel, and stickers/air fresheners that were included in this bundle. The biggest addition to this Automotive Polisher was the stand that included a laser-cut logo and paint splatter to tie in the theme.